Hon.-Prof. Dr. Matthias Seiler

• MW36 Course 2:  Innovation Management and Marketing (see module description)

Dr.-Ing. Matthias Seiler is an honorary professor at the Chair of Business Administration, specializing in marketing, at Heinrich Heine University Düsseldorf, where he is responsible for the course Innovation Management & Marketing.

Matthias Seiler studied Process and Energy Engineering at the Technical University of Berlin, earned his PhD at Friedrich-Alexander University Erlangen-Nuremberg, and later successfully completed an Executive MBA program with a focus on corporate management, strategy, and innovation management at Mannheim and ESSEC Business School.

In his 20-year professional career, he has held various international management positions, including Director of New Business Development, Execuitive Director of Global Innovation Management, Managing Director, and Chief Operating Officer. Today, Mr. Seiler is Chief Executive Officer (CEO) and Managing Director of the renowned Witte Group.

Mr. Seiler is a member of a number of industry associations and national steering committees, with a special focus on product and process innovation, digitalization, and artificial intelligence. Mr. Seiler's core competencies include corporate management, innovation management, and new business development.

Below are Matthias Seiler's most recent publications in the field of innovation management and innovation marketing:

Matthias Seiler, A. Cott, V. Torres, J. Reif, K. Kugler, J. Gammel, F. Brodbeck;
How to strengthen a culture of innovation by combining values-based and evidence-based innovation management; International Journal of Innovation Management, 2022, 26 (5) 2240003;
Link: https://www.worldscientific.com/doi/10.1142/S1363919622400035

Matthias Seiler, A. Engelen, K. Goffin;
Generating customer insights in mid-sized B2B companies: Review and future research directions; Journal of Innovation Management, 2021, 9 (4) 1-28;
Link: https://journalsojs3.fe.up.pt/index.php/jim/article/view/2183-0606_009-004_0002

Michele A. Cecchi, S. Grant, M. Seiler, N. Turner, A. Richard, K. Goffin;
How COVID-19 impacted the tacit knowledge and social interaction of global NPD project teams; Research-Technology Management, 2022, 65 (2) 41-52;
Link: https://www.tandfonline.com/doi/epdf/10.1080/08956308.2022.2020566

Matthias Seiler, A. Cott, V. Torres, J. Reif, K. Kugler, J. Gammel, F. Brodbeck;
Combining values-based and evidence-based innovation management: Impact on innovation culture and idea generation (Full Paper) in:  ISPIM Proceedings June 2020, Innovating in Times of Crisis, LUT Scientific and Expertise Publications, ISBN 978-952-335-466-1;
Link: https://www.proquest.com/openview/2b5bf29fcc00133eec09e7421f0b84d4/1?pq-origsite=gscholar&cbl=1796422

Keith Goffin, A. Beznosov, M. Seiler;
Countering commoditization through innovation: Challenges for European B2B Companies; Research-Technology Management, 2021, 64 (4) 20-28;
Link: https://www.tandfonline.com/doi/epdf/10.1080/08956308.2021.1908721

Additional information can be found in the following pdf-files: Innovation Management and Marketing_Matthias Seiler and Matthias Seiler_Hyperbranched Polymers_Innovation_PhD_Dissertation_2004_VDI Verlag