Past guest lectures

Here you can find a selection of the past guest lectures of our chair:

 

Mr. Markus Mosa, CEO of Edeka AG, gave a guest lecture at the event BB01 Course 5 "Sales and Procurement". The guest lecture took place on 21.01.2020 from 14.30 to 16.00 in lecture hall 3A.

Dr. Enrique Strelow, Head of Shopper Communication at Ferrero, gave a guest lecture on "Shopper Neuroscience" as part of the event BW07 Course 1 "Buyer Behavior and Consumer Neuroscience". The guest lecture took place on 16.01.2020 from 12:30 to 14:00 in lecture hall 5F.

Dr. Lars Fiedler, Partner and Leader Marketing Solutions of McKinsey, gave a guest lecture on the topic "Personalization @ Scale" as part of the event MW05 Course 1 "Customer Relationship Management". The guest lecture took place on 19.12.2019 from 16:30 to 18:00 in lecture hall 5F.

Mr. Björn Feuerstake, Head Of Controlling of BIPA (Rewe Group), gave a guest lecture in the context of the event BW07 Course 3 "Retail Marketing". The guest lecture took place on 26.11.2019 from 10.30 am to 12.00 pm in lecture hall 5A.

Mr. Okan Demir and Holger Schilha, ZF Friedrichshafen, gave a guest lecture in the context of the event MW05 - Course 2: Technology and Industrial Goods Marketing. The guest lecture took place on 04.07.2019 from 12:30 pm to 14:00 pm in lecture hall 5A.

Mr. Christoph Pietsch, Chief Marketing Officer at DBB, gave a guest lecture at the event BW07 - Course 2: Fundamentals of Strategic Marketing Management;. The guest lecture took place on 01.07.2019 from 14:30 to 16:00 in lecture hall 6A.

Mr. Peter Zehetner, Commercial Director at Ericsson, gave a guest lecture as part of the MB00 Course 5 "Market-Oriented Management". The guest lecture took place on 06.06.2019 from 14:30 to 16:00 in lecture hall 5A.

Prof. Dr. Peter Mohr, Freie Universität, Berlin, gave a guest lecture at the event MW05 - Course 3: Marketing Research and Consumer Neuroscience. The guest lecture took place on 04.06.2019 from 10:30 am to 12:00 pm in lecture hall 5A.

Prof. Dr. Helmut Schneider, Steinbeis SMI Berlin, gave a guest lecture in the course BW07 - Course 2: Fundamentals of Strategic Marketing Management. The guest lecture took place on 03.06.2019 from 14:30 to 16:00 in lecture hall 6C.

Prof. Dr. Bernd Weber, Center for Economics and Neuroscience, Bonn, Germany, gave a guest lecture at the event MW05 - Course 3: Marketing Research and Consumer Neuroscience. The guest lecture took place on 28.05.2019 from 10:30 am to 12:00 pm in lecture hall 5A.

Ms. Kerstin Lehmann, partner at EY-Parthenon, gave a guest lecture on the topic "Insights into the project business: A report on the experiences of consultants" as part of the event MW05 - Course 2: Technology and Industrial Goods Marketing; a guest lecture. The guest lecture took place on 16.05.2019 from 12:30 to 14:00 in lecture hall 5A.

Prof. Dr. Marco Hubert, Aarhus University, gave a guest lecture at the event MW05 - Course 3: Marketing Research and Consumer Neuroscience;. The guest lecture took place on 30.04.2019 from 10:30 am to 12:00 pm in lecture hall 5A.

Dr. Manuel Michaelis, Key Account Manager at Vaillant Group, gave a guest lecture on the topic "Challenges in B2B sales" as part of the event MW05 - Course 2: Technology and Industrial Goods Marketing; a guest lecture. The guest lecture took place on 18.04.2019 from 12:30 to 14:00 in lecture hall 5A.

Mr. Robin Racky, Director / Partner at Accenture Strategy, gave a guest lecture on "Digital Transformation in Services Marketing" as part of the event BW07: Course 4: Services Marketing and Market Research. The guest lecture took place on 09.04.2019 from 10:30 am to 12:00 pm in lecture hall 3C.

Mr. Karel Dörner, Senior Partner McKinsey & Company, gave a guest lecture at the event MW05 Course 6 "Digital Transformation". The guest lecture took place on 21.11.2018 from 16:15 to 17:15 in the lecture room of the ULB.

Mr. Robin Racky, Managing Director / Partner at Accenture Strategy, gave a guest lecture at the event MW05 Course 6 "Digital Transformation". The guest lecture took place on 23.11.2018 from 14:30 to 16:00 in the seminar room S3/4.

Mr. Björn Feuerstake, Head of Supplier Collaboration Solutions Metro AG, gave a guest lecture on "Supplier Management and Purchasing Controlling" as part of the event BW07 course 3 "Retail Marketing". The guest lecture took place on 27.11.2018 from 10:30 am to 12:00 pm in lecture hall 5A.

Dr. Andreas Füßler, Head of Trend Research GS1 Germany, gave a guest lecture on "Trends and Future Scenarios of the Consumer Goods Industry" as part of the BW07 Course 1 "Buyer Behavior and Consumer Neuroscience". The guest lecture took place on 13.12.2018 from 12:30 to 14:00 in lecture hall 5F.

Dr. Lars Fiedler, VP and Solution General Manager Marketing: Periscope McKinsey & Company, gave a guest lecture on the topic "Personalization @ Scale" as part of the event MW05 Course 1 "Customer Relationship Management". The guest lecture took place on 13.12.2018 from 16:30 to 18:00 in lecture hall 5F.

Prof. Dr. Christian Brock, University of Rostock, gave a guest lecture on the topic "Customer Relationship Management" as part of the BW07 course 3 "Retail Marketing". The guest lecture took place on 08.01.2019 from 10:30 am to 12:00 pm in lecture hall 5A.

Dr. Bernd Vogt, former member of the Executive Board of the Otto Group, gave a guest lecture on "Retail Marketing" as part of the BW07 course 3 "Retail Marketing". The guest lecture took place on 22.01.2019 from 10:30 a.m. to 12:00 p.m. in lecture hall 5A.

Dr. Enrique Strelow, Head of Shopper Communication at Ferrero, gave a guest lecture on "Shopper Neuroscience" as part of the event BW07 Course 1 "Buyer Behavior and Consumer Neuroscience". The guest lecture took place on 24.01.2018 from 12:30 to 14:00 in lecture hall 5F.

Dr. Claudia Köhler, Head of Customer Loyalty and Customer Development DB Fernverkehr AG, gave a guest lecture on "CRM at Deutsche Bahn" as part of the event MW05 Course 1 "Customer Relationship Management". The guest lecture took place on 24.01.2019 from 16:30 to 18:00 in lecture hall 5F.

Mr. Markus Mosa, CEO of Edeka AG, gave a guest lecture on the topic "Current Challenges for the German Food Retail Trade from the Perspective of Edeka AG" as part of the event BB01 Course 5 "Sales and Procurement". The guest lecture took place on 29.01.2019 from 14.30 to 16.00 in lecture hall 3A.

Prof. Dr. Bernd Weber, Friedrich-Wilhelms-University Bonn, gave a guest lecture on the topic "Marketing placebo effects" in the context of the event MW05 Course 3 "Marketing Research & Consumer Neuroscience". The guest lecture took place on July 3, 2018 from 10:30 a.m. to 12:00 p.m. in lecture hall 5K.

Dr. Martin Koers, Head of Strategy and Climate Policy at the VDA, gave a guest lecture on "Current Consumer Policy Challenges" in the summer semester of 2018 as part of the MW05 Course 4 "Marketing and Consumer Policy".

Mr. Oliver Rechtsprecher, Managing Director at Brenntag GmbH, gave a guest lecture on the subject of "Life Science" at the event MW05 Course 2 "Technology and Capital Goods Marketing". The guest lecture took place on June 28, 2018 at 12:30 pm in lecture hall 5A.

Ms. Kerstin Lehmann, partner at EY-Parthenon, gave a guest lecture on the topic of "Insights into the project business: A field report from consulting practice" as part of the MW05 course 2 "Technology and Capital Goods Marketing". The guest lecture took place on 14.06.2018 at 12:30 pm in lecture hall 5A.

Mr. Matthias Hübner, Partner at Oliver Wyman, gave a guest lecture on "Robo Advice - New Digital Opportunities in Asset & Wealth Management" at the BW07 event "Services Marketing and Market Research" in the summer semester 2018. The guest lecture took place on 12.06.2018 at 10:30 am in lecture hall 6G.

Prof. Dr. Alexander Haas, holder of the Chair of Marketing and Sales Management at the Justus-Liebig-University, gave a guest lecture in the context of the event MW05 Course 3 "Marketing Research & Consumer Neuroscience". The guest lecture took place on 12.06.2018 from 10:30 am to 12:00 pm in lecture hall 5K.

Prof. Dr. Lucia Reisch, Copenhagen Business School and chairwoman of the SVRV, gave a guest lecture on the topic "Key Challenges for Consumer Policy" in the summer semester 2018 as part of the MW05 Course 4 "Marketing and Consumer Policy". The guest lecture took place on 12.06.2018 at 14:30 in lecture hall 6D.

Mr. Sebastian Feldmann, Manager Business Modeling and Research at GERMANTECH DIGITAL, and Ms. Marianne Palma Calderón, Director Digital Marketing at GERMANTECH DIGITAL, gave a guest lecture on the topic "Founding, Start-Up, Entrepreneurship - Is there a silver bullet? The guest lecture took place on 11.06.2018 at 14:30 in lecture hall 6C.

Mr. Christoph Knoke, Managing Director of IRI Düsseldorf, gave a guest lecture at the event MW05 Course 3 "Marketing Research & Consumer Neuroscience". The guest lecture took place on 15.05.2018 at 10:30 a.m. in lecture hall 5K.Dipl.-Volksw.

Klaus Müller, Board Member of the Federation of German Consumer Organisations (Verbraucherzentrale Bundesverband), gave a guest lecture in the summer semester 2018 as part of the MW05 Course 4 "Marketing and Consumer Policy" on the topics "Model declaratory action" and "Digital consumer protection" on May 4, 2018.

Dr. Bernd Vogt, former member of the Executive Board of the Otto Group, gave a guest lecture at the event BW07 Course 3 "Trade Marketing". The guest lecture took place on January 16, 2018 from 10:30 a.m. to 12:00 p.m. in lecture room 5B. Prof. Dr. Joerg Niessing, INSEAD, gave a guest lecture in the course MW05 Course 1 "Customer Relationship Management". The lecture took place on 18.01.2018 from 16:30 to 18:00 in lecture hall 5F.

Dr. Jürgen Meffert, McKinsey & Company, gave a guest lecture on the topic "Digital @ Scale" as part of the event BB01 "Sales and Procurement". The guest lecture took place on 19.12.2017 from 14:30 to 16:00 in lecture hall 3A.

Prof. Dr. Marco Hubert, Professor in the Department of Management in Marketing and Consumer Policy at Aarhus University, gave a guest lecture in the winter semester 2017/2018 as part of the BW07 course 1 "Buyer Behavior and Consumer Neuroscience". The guest lecture took place on 14.12.2017 at 12:30 pm in lecture hall 5F.

Dr. Lars Fiedler, McKinsey & Company, gave a guest lecture on "Personalization @ Scale" as part of the event MW05 Course 1 "Customer Relationship Management". The guest lecture took place on 07.12.2017 from 16:30 to 18:00 in lecture hall 5F.

Mr. Björn Feuerstake, Head of Controlling of Metro Cash & Carry Austria, gave a guest lecture on "Supplier Management and Purchasing Controlling" as part of the BW07 course 3 "Retail Marketing". The guest lecture took place on November 21, 2017 from 10:30 a.m. to 12:00 p.m. in lecture hall 5B.

Mr. Jan Hendrik Seidel, DataLab, gave a guest lecture on the topic "Big Data: how to gain valuable insights from my customers' data" as part of the MW05 course 1 "Customer Relationship Management". The guest lecture took place on 16.11.2017 from 16:30 to 18:00 in lecture hall 5F.

Mr. Jens Lönneker, managing owner of Rheingold Salon GmbH, gave a guest lecture in the winter semester 2017/2018 as part of the BW07 course 1 "Buyer Behavior and Consumer Neuroscience". The guest lecture took place on 16.11.2017 at 12:30 pm in lecture hall 5F.

Mr. Alexander Walz, Commercial Director Life Science DACH at Brenntag GmbH, gave a guest lecture on "Life Science" in the summer semester 2017 in the context of the event MW05 Course 2 "Technology and Capital Goods Marketing". The guest lecture took place on July 20, 2016 at 12:30 pm in lecture hall 5A.

Mr. Michael Schmidt, former CEO of BP, gave a guest lecture on 17.7.2017 as part of the BW03 Course 3 "Fundamentals of Strategic Marketing Management" as part of the lecture series "Executives Unplugged". The lecture took place from 14:30-16:00 in the Oeconomicum, lecture hall S5.

Prof. Dr. Tobias Kalenscher, holder of the chair for comparative psychology at the Heinrich-Heine-University Düsseldorf, gave a guest lecture on the topic "Neuroscience of Intertemporal Choice and Self Control" in the summer semester 2017 in the context of the event MW05 Course 3 "Marketing Research". The guest lecture took place on 17.07.2017 at 10:30 am in seminar room S3/4.

Dr. Isabella Maria Kopton, AUDI AG (Portfolio Strategy/Product Market Research), gave a guest lecture at the MB00 Course 5 "Market Oriented Management". The lecture took place on 13.7.2017 from 16:30-18:00 in seminar room 2421.01.85.

Mr. Christoph Minhoff, General Manager of BLL and BVE, gave a guest lecture on "Current Developments and Challenges in the Food Industry" in the summer semester 2017 in the context of the event MW05 Course 4 "Marketing and Public Policy". The guest lecture took place on 07.07.2017 at 14:30 in lecture hall 3B.

Mr. Dipl.-Volkswirt. Volker Scheffer, Global Senior Program Executive & Chief Program Manager Retail, Wholesale and Trade at SAP Deutschland SE & Co.KG, gave a guest lecture in the summer semester 2017 in the context of the MW05 course 2 "Technology and Capital Goods Marketing". The guest lecture took place on 06.07.2017 at 12:30 pm in lecture hall 5A.

Prof. Dr. Martin Eisend, professor at the European University Viadrina, gave a guest lecture on "Meta-Analyses in Marketing Research" in the summer term 2017 in the context of the event MW05 Course 3 "Marketing Research". The guest lecture took place on July 3, 2017 at 10:30 am in seminar room S3/4.

Mr. Dipl.-Volksw. Klaus Müller, member of the board of the Federation of German Consumer Organisations, gave a guest lecture on the topic "Digital World" in the summer semester 2017 as part of the MW05 Course 4 "Marketing and Public Policy". The guest lecture took place on 23.06.2017 at 14:30 in lecture hall 3B.

Dr. Florian Jaeger from the Droege Group gave a guest lecture in the summer semester 2017 at the event MW05 Course 2 "Technology and Capital Goods Marketing". The guest lecture took place on June 22, 2017 at 12:30 pm in lecture hall 5A.

Dr. Julia Römhild, academic councillor in the field of art education and cultural management at the Heinrich-Heine-University Düsseldorf, gave a guest lecture on "SmartPLS- an innovative approach to marketing research?" as part of the event MW05 Course 3 "Marketing Research" in the summer semester 2017. The guest lecture took place on 19.06.2017 at 10:30 am in seminar room S3/4.