The Chair of Business Administration, especially Marketing, offers master students of Business Administration and Economics the opportunity to chose a study focus on marketing.
In order to be able to show the marketing focus in the final certificate, students must successfully complete elective modules of at least 32 credit points (LP) from the focus area and complete the master thesis at the Chair of Business Administration, esp. Marketing.
Students can choose from a total of five 8 LP elective modules according to their interests, whereby two of the elective modules are mandatory. The main focus of the course can be obtained upon written application to the examination board of the Faculty of Economic Sciences.