Der im Rahmen eines Lehrstuhlprojektes unter anderem von Frau Gier erstellte Beitrag "Quantifying the Value of fMRI data in the Prediction of Success of New Product" wurde bei der 25. INFORMS Marketing Science Conference in der Special Session ‘Improving Forecasts of Consumer and Firm Choices with Neuroscience” angenommen:

Varga, M., Tusche, A., Albuquerque, P., Gier, N.R., Weber, B. & Plassman, H. (2020). Quantifying the Value of fMRI data in the Prediction of Success of New Products. 25th INFORMS Marketing Science Conference in Special Session ‘Improving Forecasts of Consumer and Firm Choices with Neuroscience’, North Carolina, USA.