Prof. Dr. Marco Hubert

Prof. Dr. Marco Hubert studierte Betriebswirtschaftslehre an der Humboldt-Universität zu Berlin. Vor und während seines Studiums verbrachte er Auslandsemester an den Universitäten in Florenz und New York (NYU) und arbeitete im Deutschen Bundestag. Nach dem Abschluss des Studiums arbeitete Marco Hubert von 2007 bis 2011 als wissenschaftlicher Mitarbeiter am Lehrstuhl für Marketing an der Zeppelin Universität. Seine Promotion 2011 an der Wirtschaftswissenschaftlichen Fakultät der Westfälischen Wilhelms-Universität Münster schloss er mit der Dissertation über „Consumer Neuroscience - Eine Analyse der Potentiale und Limitationen für die Marketingforschung am Beispiel ausgewählter Studien“ ab. Von 2012 bis 2017 hatte Prof. Dr. Hubert die Juniorprofessur für Innovation und Entrepreneurship, insbesondere Innovationskommunikation und Verhaltensforschung am Dr. Manfred-Bischoff Institut für Innovationsmanagement der Airbus Group an der Zeppelin Universität inne. Von 2017 bis Ende 2022 war Marco Hubert Associate Professor im Department für Management der AU BSS. Seit Ende 2022 ist Prof. Dr. Marco Hubert Professor im Department für Management der AU BSS.

Prexl, K. M., Marco Hubert, Susanne Beck, Christian Heiden, Reinhard Prügl (2019). Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators. R&D Management, Vol. 49, 4, 624-638.

Hubert, Marco, Markus Blut, Christian Brock, Ruby Zhang, Vincent Koch, René Riedl (2019). The Influence of Acceptance and Adoption-Drivers on Smart Home Usage. European Journal of Marketing, 53, 6, 1073-1098.

Hubert, Marco, Marc Linzmajer, Mirja Hubert, René Riedl, Peter Kenning (2018). Trust me if you can - Neurophysiological Insights on the Influence of Consumer Impulsiveness on Trustworthiness Evaluations in Online Setting. European Journal of Marketing, 52, 1/2, 118-146.

Hubert, Marco, Markus Blut, Christian Brock, Christof Backhaus, Tim Eberhardt (2017). Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks and the Impact of Application Context. Psychology & Marketing, 34,2 175-194.

Hubert, Marco, Marc Linzmajer, René Riedl, Mirja Hubert, Peter Kenning, Bernd Weber (2017). Using Psycho-Physiological Interaction Analysis with fMRI-Data in IS Research: A Guideline. Communications of the Association for Information Systems, 40, 1, 181-217.

Hubert, Marco, Arnd Florack, Rafael Gattringer, Tim Eberhardt, Ellen Enkel, Peter Kenning (2017). Flag up! - Flagship Products as Important Drivers of Perceived Brand Innovativeness. Journal of Business Research, 71, 154-163.

Hubert, Marco, Mirja Hubert, René Riedl, & Peter Kenning (2014). How Consumer Impulsiveness Moderates Online Trustworthiness Evaluations: Neurophysiological Insights. Proceeding of International Conference on Information Systems, 1-9.

Hubert, Marco, Mirja Hubert, Arnd Florack, Marc Linzmajer, Peter Kenning (2013). Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging. Psychology & Marketing, 30(10), 851-873.

Riedl, René, Marco Hubert, Peter Kenning (2010). Are There Neural Gender Differences in Online Trust? An fMRI Study on the Trustworthiness of eBay Offers, Management Information Systems Quarterly (MISQ), 34 (2), 397-428.

Hubert, Marco, Marc Linzmajer, René Riedl, Peter Kenning, Mirja Hubert (2012). Introducing Connectivity Analysis to NeuroIS Research. Proceedings of the International Conference on Information Systems (ICIS), 1-15.

Ahlert, Dieter, Marco Hubert (2010). Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung, In: Bruhn, M./Köhler, R. (Hrsg): Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung, S. 47-58.

Ahlert, Dieter, Marco Hubert (2010). Consumer Neuroscience – Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung, In: Bruhn, M./Köhler, R. (Hrsg): Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung, S. 59-74.

Kenning, Peter, Marco Stoll (2009). Neurale Korrelate attraktiver Verpackungen, In: Schröder, H. et al. (Hrsg.): Distribution und Handel in Theorie und Praxis, 533-551.

Brock, Christian, Manuel Grossmann, Marco Hubert (2015). The Relevance of Positive Word-of-Mouth Effects on Calculation of Customer Lifetime Value in Start-Ups, European Marketing Academy Conference (EMAC), Leuven.

Schweighöfer, Annika, Marco Hubert, Tim Eberhardt (2015). Increasing Sustainable Consumption: An Analysis of the Information Admission and -transmission Process between Customer and Companies in the Organic Food Market, European Marketing Academy Conference (EMAC), Leuven.

Hubert, Marco, Marc Linzmajer, Mirja Hubert. (2013). Neural Evidence of Uncertainty and Risk Processing Networks in Information System Research: A Multilevel-Mediation Approach, Gmunden Retreat on NeuroIS, Gmunden.

Hubert, Marco, Marc Linzmajer, René Riedl, Peter Kenning, Mirja Hubert (2012). Introducing Connectivity Analysis to NeuroIS Research. International Conference on Information Systems (ICIS), Orlando.

Brock, Christian, Markus Blut, Heiner Evanschitzky, Peter Kenning, P., Marco Hubert (2012). Don‘t Care about Service Recovery – Inertia Effects Buffer the Impact of Complaint Satisfaction, Association for Consumer Research Annual North American Conference (ACR), Vancouver.

Eberhardt, Tim, Marc Linzmajer, Mirja Hubert, Marco Hubert, Peter Kenning (2012). The Nature of Price-Thresholds: An fMRI Study on Price Processing in the Brain, European Marketing Academy Annual Conference (EMAC), Lissabon.

Linzmajer, Marc, Mirja Hubert, Marco Hubert, Peter Kenning (2011). The Perception of Lower and Higher Price-Thresholds: Implications from Consumer Neuroscience, Advances in Consumer Research (ACR), St. Louis.

Linzmajer, Marc, Marco Hubert, René Riedl, Peter Kenning (2011). Where Does Toulmin´s Theory of Argumentation Reside in the Brain? The Neural Mechanisms Underlying Trustworthiness in Online-Buying, Conference on NeuroPsychoEconomics, München. (Best Paper Award in theTrack Consumer Behavior)

Hubert, Marco, Mirja Hubert, Tim Eberhardt, Peter Kenning (2011). The Effect of Retail Brands on Evaluations of Product Packaging, European Marketing Academy Conference (EMAC), Ljubljana.

Hubert, Mirja, Marco Hubert, Peter Kenning (2010). Does the Retail Brand Bias Consumer Decision-Making? – An fMRI-Study on Retail Brand Frames and the Evaluation of Product Packaging,Advances in Consumer Research (ACR), Jacksonville.

Hubert, Mirja, Marco Hubert, Oliver Büttner, Arnd Florack, Peter Kenning (2010). Compulsive Buying Behavior in Men: Insights into Automatic Processes and Neural Correlates, 39. EMAC, Copenhagen.

Hubert, Marco, Mirja Hubert, Flemming Hansen, Antoine Bechara, Peter Kenning (2009). Net Emotional Response Strength and fMRI: Preliminary Results, Annual Meeting of the Society for Neuroeconomics, Chicago.

Stoll, Marco, Mirja Hubert, Tim Eberhardt, Peter Kenning (2008). The Effect of Retail Brand Frames on the Evaluation of Product Packaging – First Insights from Consumer Neuroscience, Annual Meeting of the Society for Neuroeconomics 2008, Park City.